Data-driven marcomm

Data-driven content strategy
Social media analytics
Comms KPIs

Examples of work: 

• Created a real-time Europe funding snapshot for recent venture investments. This served target audiences, brought more visitors to the company webpage, and eventually raised brand awareness.

• Planned and produced a leaderboard platform on Google Data Studio. The goal was to have a structured way to measure and develop branding, marketing, communications, and thought leadership efforts. Created quantitative marketing KPIs both for the organization and team members. Work included research, vendor procurement, data sources analysis, internal implementation, and development. 

• Measured the effectiveness of external communications and brand awareness using branded traffic, organic traffic, and social media metrics.