Creative
Creating a coherent brand by visual storytelling
Brand identity
Storytelling
Campaigns
Visuals and video
Examples of work
Created a clear and compelling identity for an AI platform Q, that monitors 500,000 tech companies worldwide. Conducted a messaging framework (slogan, description, key messages, target audiences), a communications plan (launch, media plan, partnerships, internal comms), and a visual identity.
Creating a visual concept for an energy company’s wall calendar and producing it. The work included creative work, project management, subcontractor management, planning and supporting the two-day shootings, producing text content for the calendar, and supervising the layout. The calendar was distributed to 130,000 households and received great feedback for the distinctive approach. The wall calendar created a memorable brand experience for the customers as well as trust and interest in the company.
Customer magazine revamp for one of the big four accounting firms. Creating a concept, producing the magazine, and broadening the content to digital channels. Work included concept building with the team, brainstorming article topics, recruiting writers, photographers, and illustrators, putting together the project plan and the schedule, budgeting, content production, interviews, editing, proofreading, working with an art director, and a social media plan.
In 2018, I got accepted to the Cannes Creative Academy, which is a program designed to catapult young creative talent to the next level of their careers. The previous year, Matti Lehto and I won Silver in the Young Lions Finland competition.
