
Why people work with me
My former colleagues say I’m the calm in the storm
“Delivers under pressure“
“I had the pleasure to work with Anniina both as a colleague and as her direct manager at Aiven. Anniina was integral in building the foundation for a communications function at Aiven, both when it comes to internal and external communications.
Anniina contributed to initiatives such as building a thought leadership program that included communications plans and training for, and regular collaboration with, our spokespeople, managing our global PR activities and our agency network, and building a cadence for company-wide internal comms - among many other things.
Anniina is an organized and conscientious comms professional. She is a self-starter and one of her superpowers is to keep calm and deliver under pressure. I can warmly recommend Anniina for communications roles that require navigating between setting direction and following through on operational delivery.”
— Emma Paajanen, VP Marketing, Aiven
“A can do attitude”
“It has been a pleasure to work with Anniina. She joined us for a one year marketing assignment and, far exceeding expectations, stayed with us for over two years. Anniina significantly increased NGP visibility by leveraging social media in marketing. She has a can do attitude and is meticulous in her work. She is effective working in a global setting and managing remotely. Would gladly work with Anniina again.”
— Paul Asel, Founding Partner, NGP Capital
“Sees beyond the obvious”
“I have had the pleasure to work with Anniina when she has worked as Head of Communications at NGP Capital. During that time Anniina has built and implemented the communication strategy towards the entrepreneurs, Nokia and other key stakeholders. Anniina has the capability to analyze complex challenges, see beyond the obvious and get things done in a timely manner. She can easily approach people cross organizations, geographies and organizational levels. Anniina is true team player with high emotional intelligence and respect for others.”
— Matti Vänskä, Partner, NGP Capital
“Creative and analytical”
“Anniina stepped in to run the global marketing and communications function at NGP Capital when I was on leave. She hit the ground running and it immediately became apparent that she is productive, professional, and skillful. With her positive attitude and outstanding communication skills, she quickly became an appreciated asset to our team.
We have worked together for almost two years now and there are a few things I would like to highlight about her as a teammate. Firstly, she is confident and courageous. As the sole marketing and communications professional at the company, working seamlessly across geographies is required. She interacts credibly and effortlessly with all levels of the company, including top management.
Secondly, her project management skills are outstanding. She can run multiple large projects independently while keeping everything neatly organized. Anniina also has that rare combination of being both creative and analytical. This enables her to do both visual communications and strategic communications equally well.
And finally, as our colleague Bo Ilsoe once said, she is “the calm in the storm”. I have witnessed this several times, but it has become especially apparent during hectic periods of conference organization work. Anniina is always ready to lend a helping hand to others outside of her main tasks. I believe that she has an enormous amount of potential and I will always recommend her without a doubt. She is a great hire.”
— Annika Sjöberg, Principal, Anthesis Group
“Solution-oriented”
“Anniina is an analytical thinker (and doer) and a creative storyteller – in other words: a true branding and marketing pro. At Ellun Kanat, we worked together in a great number of client projects during which I learnt to value her solution-oriented mindset and innovative ideas as well as her willingness to always learn and grow. And whatever the task, I knew that Anniina would deliver it in a pitch perfect manner. She is your go-to comms professional on mission to change the world for the better.”
— Matti Lehto, Lead Copywriter, Marimekko
“Questions and works with ambition”
"Anniina questions and works with ambition. She knows how to give space for people and is good listening to the opinion of others, which is actually a rare skill and leads to high-quality work."